Nowadays, all of fashion companies must develop their product following the customer's demand. They must design the product and make sure that it is modern and interesting for customers. They have to survey what most of people want. The important thing is how they export the product to other country. I choose this article because my major is IB. Whatever, it relates to my term paper because I am doing about brand name companies.
In this article, talks about how to be the most famous brand name in the world. The first handbag that named “Louis Vuitton” was made in the middle of the 19th. Louis Vuitton has 426 stores in 60 countries and has 4 stores in New Zealand. Luis Vuitton is one of famous fashion brands that success for 155 years. According to ONE News (2009), Louis Vuitton CEO said “Nowadays, we cannot make only classic handbag because the world is changed”. They mixed modern and classic together for customers that want the modern things. So this is the way to be successful fashion brands.
In conclusion, this article is about the successful of Louis Vuitton. They always look forward to their customer and never stop to develop their product. They make their goods to be suitable for the customer and make it looks more fashionable. I learn how to be a good of brand-name and how to manage the company. In addition, it helps me to know more information to write my term paper also.
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