In every company, there are different of strategy to promote their product. However, they often have as same as a plan to do. Although there are many kinds of company, they will have the similar of strategy. I choose this article because my major is IB. Whatever, it relates to my term paper because it tells me more about their marketing.
Nowadays, if the company wants to be success should have a strategy. The one of significant factors that they should do is advertising their brand. The company should make their logo for promote and make everyone well-known of them. For example, if in the worldwide know their logo; the consumer will be interesting in their produce more than others. Another of factors is the price and the quality of their product. This factor is as important as the first main factor because if their produce is really attractive, but their price is too highly, it will not requirement as much as they want to. According to Tracey Drake (2010), Ford said “Quality is Job 1.” From the speaker, it shows the quality should become the first factor for their product. As a result, every company should make the important factor be equal.
From my viewpoint, this is really good article for me because it tells me everything that important for the company. There are many factors to do when someone want to make their own product. It is not only making the profit for their product but they should taking care their customer also. I learn a lot of thing while I reading this article. Moreover, it really helps me to have more information to write my term paper.
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