In every company, there are different of strategy to promote their product. However, they often have as same as a plan to do. Although there are many kinds of company, they will have the similar of strategy. I choose this article because my major is IB. Whatever, it relates to my term paper because it tells me more about their marketing.
In this article is talking about Bonanza handbags. Bonanza opens the site for people to look handbags. This site is a small marketplace that has handbags more than 20,000. Bonanza will list handbags automatically. Bonanza is the way to drive sales a handbag easily. According to Ina S. (2010) Chief Product Officer Alex Berg said “This is a good way to sale more handbags than in the past”. Berg has join Bonanza and called “Bonanzle”. According to Ina S. (2010) CEO Bill Harding said “handbags have always been among the strongest product categories on Bonanza.com.”
In conclusion, this article is about the site that has many handbags. They create an easy way to sale more handbags and it was successful. Bonanza is a site that has handbags more than 20,000. I learn how to find an easy way to sale more handbags and customers can look it easier. In addition, it helps me to know more information to write my term paper also.
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